A Seasoned Realtor's Guide to Hosting an Open House
In 2019, just 4% of home buyers visited an open house.
In comparison to previous years, that number is low, but not necessarily surprising. The truth is most open houses are just plain boring.
When it comes to hosting an open house, realtors aren’t at a complete loss just yet. Many realtors can use a variety of methods to spice up their open house and engage home buyers.
So, if you’re looking for the rundown on how to host a successful open house, stick around, we’ve got you covered with all the tips you’ll need to rock your open house!
Put Your Best Foot Forward
This one may seem like a given, but the first step to hosting the perfect open house is to simply care about your clients.
Dress to impress, make sure your house looks as nice as possible, and most importantly, take the time to greet and interact with your clients. One of them could turn into a potential sale!
It’s also highly important to continue this attention to detail across social media. Be sure to spread the word across your social media platforms and invite potential buyers that you feel would have a high rate of a successful conversion.
The Key to Hosting an Open House
The key to hosting a successful open house lies within a few major factors.
The Atmosphere
Should you play music? Put out some snacks? The answer to those questions lies in what kind of open house you’d like to have.
Generally, some kind of refreshments are provided, these should be easy finger foods to avoid a hassle. The music choice is really up to your tastes; however, it should be kept at a dull volume to allow for conversation.
Your Attitude
There’s a difference between being too friendly and also being so salesy that you come off as a used car salesman pinning for a commission.
Hosting a successful open house usually hinges on your attitude falling somewhere between the two. In short, it pays to be kind. The two seconds it takes you to compliment your client now could pay out with major dollar signs later on.
Organization
In general, disorganization doesn’t look good for anyone, especially if that person is asking clients to hand over their wallets.
In this business, your reputation can make or break your sales. When it comes to organization, timeliness, and just general cleanliness, make these initiatives a priority. Your attention to detail now will not only lead to a successful open house but also a successful sale!
Ready to Host an Incredible Open House?
By following these tips and more, you’re already on your way to hosting an open house! Being a realtor isn’t always easy, but helping clients find their new home is a highly rewarding experience.
For more tips on how to be the best realtor you can be, remember to stay up to date on the latest realtor tips!
